Wiremedia has recently announced that it will begin setting up the network and hardware infrastructure to deliver location-based, advertising and contextual information to cell phones via Bluetooth. Wiremedia is hoping to make a huge impact on this $300 billion dollar world-wide out of home advertising market.

Wiremedia will use its Bluetooth MediaServer to distribute these ads. A Bluetooth MediaServer is a pocket-sized caching server that delivers customized content and applications directly to cell phones up to 300-1000 feet away. When attached to billboards, poster sites, retail locations, etc, the Bluetooth MediaServer will recognize your Bluetooth cell phone and deliver a message or advertisement. You can expect to receive coupons, video, audio, photos, text messages, mms, sms, java-based applications, etc.

So who are Wiremedia's customers?

Wiremedia's customers are businesses that are looking to provide proximity-based coupons, contextual advertising, and localized information to cell phone users within their vicinity.

Why does Wiremedia think that this will be a success?

They believe that the mobile phone is the first truly portable medium. They want their clients to be able to take advantage of the massive presence of mobile phones. Users will not be bombarded with unwanted ads because Bluetooth messaging is a permission based system. Users also won't have to worry about downloading viruses because no executable code is ever transmitted.

If you already have a Bluetooth cell phone, be on the look out for these ads in the future.

Posted October 15, 2005 by BlueTomorrow.com Editorial Staff