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Commercials by Cell Phone

August 22, 2005 - The Wall Street Journal

A new trend in advertising is to use Bluetooth wireless technology to send advertisements directly to individuals' phones. Consumers then have the option to accept or reject the incoming advertisement. Test trials in the UK showed an amazing 15% of people agreed to download the advertisements.

Read MoreBluetooth Billboard

Posted August 22, 2005 by BlueTomorrow.com Editorial Staff

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