BlueTomorrow.com

he results of In-Stat’s 2006 Residential Technology Survey indicate that 50% of average US consumers are “Extremely Familiar” with Bluetooth technology. This is actually extremely impressive compared to the 2% of respondents in the 2005 survey.

Additional reports further suggest that consumer awareness of Bluetooth technology is rapidly improving. A report from Millward Brown, commissioned by the Bluetooth SIG, shows that in 2005 58% of U.S. respondents recognized the Bluetooth brand. This is up from 22% in 2003 and 41% in 2004. Bluetooth is now the second most recognized wireless technology in the US. Only Wi-Fi, at 62%, enjoys more awareness.

About In-Stat

In-Stat is a leading market research firm, providing market analysis and forecasts of advanced communications services, infrastructure, end-user devices and semiconductors.

About Millward Brown

Millward Brown is one of the world’s leading research companies. With offices in more than 43 countries, they work with 70 of the top 100 global brands.

Posted August 21, 2006 by BlueTomorrow.com Editorial Staff